WayUp Consumer Brand

Branding Rollout

WayUp Consumer Brand

Initially hired to rollout the new WayUp branding – picked up the logo from a branding agency and created all assets for the branding launch. The use of bright color, portrait photography, and energetic layouts were used for the B2C market. Projects range from various social channel assets to digital marketing to branded swag.

Highlight: Rebranded the Welcome Email Series for new users and quick saw a 20% increase in click-through rate.

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