Hi! I'm Katie

A graphic designer and aspiring product designer living in Brooklyn. I help agencies and brands bring great ideas to life.

Moving around a bit as a kid, I landed at Columbia College Chicago to study graphic design. From there, I ventured to an unconventional New Orleans startup, soul-searched in the Pacific Northwest, and eventually ended up in NYC.

I am currently the Lead Senior Designer at a startup where I get to dabble in a little (but actually a lot) of everything. I especially enjoy using my eye for color to bring some pizazz to our marketplaces.

Fun Facts:

1. I once got a crayon stuck up my nose.
2. I’ve been making greeting cards since I was 5.
3. As the oldest of 4, I can solve problems, lead & follow—especially in times of chaos.
4.
I have a cattoo.

Resume

Lead Senior designer • Wayup •  Aug 2018–Present

Lead all design and art direction for a 50-person tech startup. Responsible for developing and managing all aspects of the company’s design and creative output. Lead online and offline creative output. Work with internal and external teams, including: B2B Marketing, B2C Marketing, Product, Brand, and Sales.

  • Responsible for managing and executing several projects a week, projects range from Product UX/UI updates, to printed B2B and Sales marketing materials, to various digital communications.
  • Support a two marketplace company with different marketing strategies, design tactics, and products targeting the B2C college students/recent grads and the B2B Fortune 500 companies.
  • Designed event branding and presentations for WayUp’s second annual HireUp event. Event exceeded all goals with a 75% attendance rate and received an overall 4.3/5 rating from attendees.
  • Overhauled the User Experience and design of the WayUp B2B Blog, resulting in a 10% decrease in bounce rate.
  • Redesigned the B2C New User Welcome Email Series and saw a 20% increase in user click-through rate.
senior art director • thelab •  Oct 2016–Jul 2018

Responsible for creating a variety of digital, video, print, and OOH communications. Projects range from branding identities to quarterly campaigns, to creative strategy for promotional offers. Consistently led multiple projects and client presentations per week.

  • Responsible for creating a variety of digital, video, print, and OOH communications. Projects range from branding identities to quarterly campaigns, to creative strategy for promotional offers.
  • Consistently led multiple projects and client presentations per week.
  • Art-directed social content video shoot at Disney World for ongoing customer engagement.
  • Created an online virtual event and sweepstakes driving 7X expected lead generation. Ultimately resulting in a 90-day campaign extension.
  • Developed an on-boarding system for new hires and managed teams of freelancers.
graphic designer • freelance • OcT 2014–Oct 2016

Hired by advertising agencies, startups, and small business owners to provide design and marketing solutions. Companies include: Global Citizen, milk, and CMD.

Graphic Design & Creative Strategy • GumboLive •
Jul 2012–Oct 2014

Initial team member of a 14-person creative boutique; an IPG Mediabrands and Momentum extension startup―combining creative, strategy and media in one, integrated team. Supplying marketing solutions rooted in human insight for global brands like American Express, Amazon, United Airlines, and Coca-Cola.

  • Excelled in a start-up environment; experienced with quick turnarounds, challenging creative briefs, and demanding output criteria.
  • Planned client-facing workshops for Procter & Gamble, Dr Pepper Snapple Group, and United Airlines: Focused on millennial  brand integration, resulting in strategic foundations based on deep insights.
  • Participated in C-level strategic work sessions, including: Initiative’s Global CEO Conference, True 4G Launch Workshop, and BPN Brand Positioning Workshop.
education
Columbia College Chicago
BFA Graphic Design, 2012
Dean’s List
skills
Adobe Creative Cloud
Exceptional file organization
Powerpoint, Keynote, and G Suite
what i'm up to
UX Design Course at General Assembly
Mission Trip to Thailand
Self-taught Webflow

Contact

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